With our roots planted firmly in the Mile End, our first boutique Local 23 opened its doors in 2003. With the ever-growing influx of amazing new talent, we opened General 54 in 2006 to ensure a strong visibility to the many local makers of Montreal. At the time, we showcased a mix of local and vintage fashion while inviting designers, artists and musicians to sell and perform in our small boutique. While Jennifer Glasgow Design was growing steadily, General 54 offered more space for emerging Montreal designers to sell their collections alongside our designs, cementing a dedication to the local fashion community. In 2007, the store moved to its current location on St-Laurent Boulevard, still in the heart of Mile End.

Since its opening, General 54 has served as an expression of community, and of our passion for well-designed, sustainable, and ethically made clothing. As a Montreal fashion destination, our convivial atmosphere and thoughtfully curated collections set us apart. General 54, now proudly Jennifer Glasgow Design, is an enduring and inspiring ode to the careful attention to the complexities of garment making, both locally and in the global market. We are excited to be continue to bring these inspirations to you, our patrons.